Are Jumbo Mortgage Leads Worth Your Time?

Working in the mortgage field, you want to get something in return for all of your time invested. When one takes the time to evaluate the types of loans available to consumers, jumbo loans typically attract the most attention. These types of loans are typically priced at about $1million dollars. Since your income is based on commission, focusing on loans with the highest possible return is a main focus. However, since the returns can be so favorable, competition typically saturates the market. Therefore, you need to ask yourself, are jumbo mortgage leads really worth your time?

Of course there is cash to be earned on these large leads, but as we stated previously, the competition can be pretty stiff. Even if you get past the competition obstacle, jumbo leads are sold at a much slower rate than other types. However, if you decide to take the plunge in this market, you’re energy will need to be tailored to the high priced market.

In order to succeed, you’ll need to find ways to stand apart from your competition. Investigate where your market spends its free time. In addition, evaluate your competition and look for ways that you can be truly unique. Look at how they approach customers and the kind of support they offer and make it your mission to be better. In order to be better, you’ll have to be a leader and stand apart.

Spend time where your potential lead spends theirs. Just as you researched your competition, you’ll need to place this same focus on identifying your customer. What is their income level? Where do they shop? What problems do they face when getting a mortgage? Learn everything you can about them because this information will help you tailor your marketing in the right direction. The main point here is to understand your customer and tailor your marketing efforts to them.

Apply this information and watch your business succeed. For more resources, please visit